The 'Mac Guy' is history
Posted: Wed Nov 08, 2006 11:58 pm
Apple Ditches 'Mac Guy' In New Ads
It's good to find out I wasn't the only one who thought that commercial made the image of the Mac user look too hip and smug.Apple's "I'm a Mac" campaign is almost perfect: It's funny, memorable, and efficiently lays out the advantages of Macs over PCs. Its only defect: Virtually everyone who watches it comes away liking the "PC guy" while wanting to push the "Mac guy" under a bus...
...Why was Long dropped, specifically? Perhaps for striking people as a "smug little twit," in the words of Seth Stevenson, ad critic for Slate. Long, he adds, is "just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast.... It's like Apple is parodying its own image while also cementing it."