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We talked to Neuros CEO Joe Born, who shared his perspective about his company's relationship with TI and plans for promoting open source software. "TI and Neuros are, in essence, sponsoring the development of a complete distribution of Linux for a set-top box. The cooperation with Neuros means that there will be a complete reference design, distribution all the way to a consumer branded device that's available directly at retail to consumers," Born told Ars. "When done, it will be a complete open platform that will allow developers of all levels to contribute and port applications. Our goal is to have a web browser so that participation using only web tools is possible."

Open platforms could also shake things up for the content industry by providing independent content creators with access to effective distribution channels outside of Big Content's reach. Neuros and other open media participants are also fighting back against DRM and other content encumberments that impose arbitrary limitations on how users can consume, placeshift, and timeshift their content. This new platform created by TI and Neuros with the involvement of the open source community could be a major step towards a truly open video ecosystem that puts the interests of consumers first.