Bloomberg article on the Netbook/Linux threat to Microsoft
Posted: Thu Nov 06, 2008 9:03 pm
http://www.bloomberg.com/apps/news?pid= ... VyE_ofSwwE
The devices, which usually cost less than $500, are the fastest-growing segment of the personal-computer industry -- a trend that's eating into Microsoft's revenue. Windows sales fell short of forecasts last quarter and the company cut growth projections for the year, citing the lower revenue it gets from netbooks. When makers of the computers do use Windows, they typically opt for older and cheaper versions of the software.
``It's a real threat to Microsoft,'' said Dickie Chang, an analyst at research firm IDC in Taipei. ``It gives users a chance to see and try something new, showing them there is an alternative.''
Caught Off Guard
``Microsoft was maybe okay with that because they thought those machines would only be popular in emerging markets, but it caught them off guard how many of these machines are selling in the U.S. and Europe,'' Cherry said.
Microsoft cut projection for Windows growth for the rest of the year to as little as 2 percent, below a previous forecast of 9 percent to 10 percent, after sales from PC versions of Windows grew less than the company had estimated last quarter.
Still, Windows may remain a tough sell for PC makers trying to produce the cheapest machines possible.
Equipping Linux on a computer costs about $5, compared with $40 to $50 for XP and about $100 for Vista, according to estimates by Jenny Lai, a Taipei-based analyst at CLSA Ltd.
To cut costs, computer makers such as Acer and Asustek opted for slower processors and less memory. On these systems, Linux can boot up twice as fast as XP, according to Acer's Web Site.
``The engineers designing computers understand that if they want to cut costs, the only way to do so is to get rid of Microsoft,'' IDC's Chang said.